strategy before tactics
Marketing Solutions for
Social Media Strategy Development
Social media strategy development is a core part of CEPSM’s business. We provide professional strategic consulting services to a wide range of major government, non-profit and association clients. Our key areas of expertise within the social media space are:
- Social media monitoring/business intelligence
- Social media engagement/communication
- Social media marketing
- Social business/organizational re-structuring
- Social media related job description development
- Digital marketing
- Web presence augmentation
- Reputation management
- Government 2.0
- Social media governance
- Social media guideline and policy development
- Social media performance measurement and objective setting
- Social media risk mitigation
- Social media participation business case development
We also offer customized training/mentoring and speaking services including:
- Training specific to tactical social media tool recommendations
- Social media monitoring training
- Social media 101 training
- Social media strategy development training
- On-going coaching and oversight of implementation plans
- Senior management buy-in presentation development and delivery
Sample client consulting deliverables:
- Canadian Air Transport Security Authority - Deliverables: Social media audit, social media training (6 modules), social media marketing plan, social marketing plan, digital mentoring, development of new organizational structure and job descriptions.
- Human Resources & Skills Development Canada - Deliverables: Social media audit, strategic social media engagement training, environmental scan, social media marketing plan, social media presence audit (foreign credential recognition), social media presence audit (youth job search), social media performance measurement report.
- Canadian radio-television Telecommunications Commission - Deliverables: Social media audit, senior management stakeholder interview summary report, social media governance structure report, environmental scan, strategic digital engagement plan
- Canada Mortgage & Housing Corporation - Deliverables: Social media engagement plan, social media presence audit, best practices & risk mitigation report, organizational structure recommendations, senior leadership presentation re: business case for engagement
For more client examples, please refer to our CEPSM Portfolio
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Our mission: " To advance the marketing discipline in the public and not-for-profit sectors "
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