Sponsorship Development

CEPSM brings together over 20 years’ experience in corporate partnering to deliver sound, practical advice and tools that take the guesswork out of sponsorships and other corporate-based revenue generation initiatives. Core to our service offerings is the SponsorWISE Valuation Service, a sophisticated process and tool for measuring the tangible and intangible value of a partnering arrangement.

If you are responsible for packaging, pricing and selling corporate investment programs, our phased approach helps you identify and assess the fair market value of your assets and establish a strategic direction for the program. Once an overall direction is approved, we develop detailed strategies that help you package and promote your corporate partnership opportunities, identify and approach the most appropriate prospects.

This turnkey service includes:

• A detailed assessment of the tangible value of your sponsorship/partnership offerings, including an estimated value for each asset;
• An assessment of the factors that influence the intangible or associative value of your sponsorship offerings;
• Recommendations on how your sponsorship program may be improved to attract, retain and generate more income from corporate partners.

Municipal Sponsorship, Advertising and Naming Rights

CEPSM is an industry leader in helping municipalities identify, package and market municipal sponsorship and advertising assets. We also help municipalities take a more strategic approach towards corporate revenue generation by providing sound advice on program positioning and messaging, policy development and infrastructure requirements.

View our Sponsorship Planning Model

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