Social Marketing for Behaviour Change

Social marketing (not to be confused with “social media marketing/engagement”) is a unique process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviours that benefit society. Using our tremendous international and national expertise in this area, we will develop a complete social marketing strategy and implementation plan for you, guaranteed to change attitudes , influence behaviour and surpass your goals. To aid in the process, we have developed the CEPSM social marketing workbook which assists us in developing social marketing plans and implementation strategies and tactics in a very short time frame. We cover all areas of social marketing including, health, environment, public safety and security, and a multitude of social issues dealing with children, youth, seniors and Gen X, Gen Y and Baby boomers.

Between 2005 and 2012 CEPSM has been involved with the planning, implementation and evaluation of social marketing projects for various clients. It has also trained hundreds of government and non-profit professionals in social marketing and marketing communications.

Sample client consulting deliverables:

• Ministry of Transportation (ON) - Deliverables: Social marketing plan and strategy to encourage the purchase of more fuel efficient vehicles through a green license plate program.
• Public Safety Canada - Deliverables: Developed and implemented integrated marketing communications and social marketing strategy for “Get Prepared” campaign, private sector partnership and strategic alliance program, exhibit strategy, web marketing strategy.
• Saskatchewan Ministry of Advanced Education, Employment and Labour - Deliverables: In conjunction with Brown Communications, developed a social marketing plan to persuade low-income people who believe they cannot afford post-secondary education (PSE) to take advantage of the Student Financial Assistance program (SFA)
• Mental Health, Children’s Services, and Addictions Branch, Department of Health and Wellness Nova Scotia (in conjunction with Prime Creative) - Deliverables: Social marketing strategy (long term 5 year plan) for a campaign targeted towards at-risk problem gamblers.
• Canadian Air Transport Security Authority - Deliverables: Comprehensive web/social media audit and training, social marketing plan, partnership strategy, website redesign strategy, social media implementation plan, and consultation and advisory services for CATSA website redesign
• Status of Women Canada - Deliverables: National social marketing strategy to influence the attitudes and behaviours of adolescent boys 13 -16 years of age to prevent violence against young women and girls.

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