Mike Kujawski

In addition to his training and consulting work, Mike Kujawski is an active professional speaker on the topics of digital marketing, strategic communications, social media engagement, reputation management, government 2.0, and the importance of developing a strategy before executing tactics. His core focus and passion is in helping public sector and non-profit organizations reap the benefits of the modern digital landscape. Of particular interest to him, are the broader cultural-anthropological changes taking place thanks to these channels. Over the last few years he has been invited to speak at hundreds of conferences, panels and events all around the globe . He has provided strategic digital engagement advice to central government agencies in Canada such as the Treasury Board Secretariat, the Privy Council Office, the Office of the Auditor General and the Senate.

Here are just a few of Mike’s recent speaking topics:

Harnessing the Global Power of Social Media

Mike will be discussing the strategic importance of the modern digital space. Participants will be provided with a high-level, engaging overview of what social media really is at its core, how it is transforming organizations and why understanding the digital space is crucial for them.  Mike’s presentation will help you realize that social media engagement needs to be incorporated into the fabric and philosophy of your entire organization at a strategic level, beyond merely tools and tactics.

Managing your Organizational Digital Footprint (i.e. Social Media Monitoring)

Plenty of organizations jump into social media without first performing their due diligence and actually finding out what their current presence is. Just because you haven’t officially engaged on these channels doesn’t mean that you don’t have a presence on them. The basic premise behind this social media monitoring seminar is to teach you how to strategically “listen” before jumping into social media tactics. Just like in any two–way conversation, listening is the true mandatory skill that leads to effective communication more than anything else. It can save you a considerable amount of precious time and money down the road! Mike will show you how you can examine your existing social web presence across various social media channels using free online tools at your disposal.

Managing your Personal Digital Footprint

Unless you’ve been hiding in a remote cave for the last few years, you’re likely aware that our personal and professional lives are no longer separable, whether we like it or not. The common statement “you are whoever Google says you are” has now become an eerie reality thanks to the digitization of our lives. Combine that with your public Facebook, LinkedIn, Twitter and/or other social media profiles and you’ve got yourself an aggregate digital footprint that is being mined and analyzed by colleagues, family, friends and various 3^rd parties as you read this. So what’s to be done? Is this really such a bad thing? Mike Kujawski will be taking you through some best practices and steps that will help you leverage and take back some control of this new, very public reality of our lives.

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