Social Media Presence Auditing

Plenty of public sector and non-profit organizations jump into social media without first performing their due diligence and actually finding out what their current presence is. Just because you have not yet officially engaged on these channels doesn’t mean that you don’t have a presence on them. The basic premise behind the social media presence audit is to listen and learn before proceeding with social media tactics.

In order to attain a good understanding of the existing conversations taking place surrounding your brand and/or your initiative, CEPSM will conduct a thorough analysis of your existing web presence across various social media channels during a specified timeframe. As a starting point, we will conduct a search audit to understand how your audience searches for information relating to your initiative so that you formulate your search filters properly. Search is the first touch point of nearly every internet experience,  its power cannot be underestimated. Once the search behavior research is complete, we will begin the process of trend spotting, sentiment analysis, as well as influencer identification in order to help you identify actionable insights and opportunities for engagement based on solid business intelligence as opposed to mere speculation.

CEPSM has access to some of the most advanced social media monitoring tools available on the market today. The initial filtering can be a lot of work, but once it’s complete, you will have a solid foundation of research from which you can develop your overall social media strategy. Eventually you want to build-in basic forms of social media monitoring into your daily activities for ongoing business intelligence. We can help you with that as well.

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