Professional Certificate in Public Sector and Non-Profit Marketing

This certificate program is offered in partnership with Carleton University and covers the fundamentals of public sector and non-profit marketing. It is designed to be intensive and rigorous, respecting that your time away from the office needs to produce concrete results. Stimulating formats ensure that you are equipped with tested techniques and methods that positively enhance your performance on the job.

The Professional Certificate in Public Sector and Non-Profit Marketing is uniquely designed to equip participants with the information, tools and solutions necessary to skillfully and mindfully navigate their way through the fascinating and complex world of marketing. This program engages participants in a rich learning environment that reinforces theory with practical, real-life examples based upon the extensive experience of the instructors.

Testimonials

“This program proved not only to be a great networking opportunity, but also provided me with practical knowledge and insight that I could apply in the workplace immediately. Furthermore, it has enabled me to approach business challenges in the public sector in a much more effective and strategic manner. Regardless of experience level or prior education, I believe this unique course to be a great investment for any marketing and communications professional in the non-profit or public sector worlds.”

Catherine Fortin LeFaivre, Communications Advisor, House of Commons

“The Professional Certificate in Public Sector and Non-Profit Marketing gave me the tools and contacts to take our communications and my career to a higher level.”

Trevor Eggleton A/ Director of Communications National Aboriginal Health Organization

“This is the premier certificate available if you are interested in learning marketing from a public sector perspective. You’ll be taught by consummate marketing professionals, learn techniques that emphasize strategy over tactics, and you’ll master the tools to make informed decisions about your marketing efforts. The course is also an invaluable way to meet and learn from colleagues and develop networking opportunities.“

Trevor Lynn, Manager, Communications
Social Sciences and Humanities Research Council of Canada

“You will come away from this training extremely well-prepared for todays and tomorrow’s marketing challenges. This detailed curriculum offered up over a very reasonable time-frame exposes you to the knowledge, techniques, tools and processes that effectively guarantee successful outcomes for you and your organization. The reputation of the programme provides a line-up of top-notch professionals in front of the class, and the diverse group of leaders striving for the certificate themselves provide an excellent backdrop to what is much more than a networking opportunity.”

Dean Black
Executive Director Air Force Association of Canada

“As a marketing and communications professional from the private sector now working in the federal government, I have expanded my practical and theoretical knowledge of all aspects of marketing by taking this course. The content is relevant, right up-to-date and immediately applicable to my current work. The presenters are dynamic and provide real-life examples to learn from. I highly recommend this course not only for marketing and communications professionals but also for program managers at all levels.“

Nina Goodwin
Program Lead, Outreach and Thematic Exhibitions GC Exhibitions Program

“This course will teach you how to change the way your organization communicates forever! Thanks to the course’s solid grounding in marketing strategy and new and evolving tools, I was able to take classroom learning’s and initiate positive change in our department’s products. The course experts were inspiring and accessible. It was an awesome course! “

Jennifer Modica,
Public Health Ontario

“An absolutely worthwhile investment — every class offered something I could bring to my work immediately. The structure and material are very stimulating. I also enjoyed the opportunity to learn from my classmates in this setting.”

Christine LeBlanc
Founder and president, Dossier Communications

What you will learn

Marketable skills, share experiences with other marketers and expand your network
How to develop skills and expertise to assume more senior positions and responsibilities
From top professionals in the field who apply real world experiences to their teaching
How to develop an “action oriented” strategic marketing plan for your organization
You will also receive comprehensive take home materials which you can use for reference

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Professional Certificate in Public Sector and Non-Profit Marketing

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Instructor: Jim Mintz

Workshop Information

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