Municipal Forum on Sponsorship

Overview

An exclusive forum and workshop for municipal leaders, presented in conjunction with The Sponsorship Report.

Municipalities face relentless pressure to “do more for less.” To achieve this, creative sources of revenue must be found and many municipalities are looking to corporate sponsorship and advertising as “low-hanging fruit”.

But it’s not that easy. Most municipalities are not well equipped to address the numerous challenges of implementing a successful and sustainable corporate revenue program. Some of these challenges include:

• How do we take a strategic versus a fragmented approach toward corporate revenue development?
• How do we structure a program that leverages our assets effectively?
• How do we strike a balance between corporate “wants” and the public fear of over-commercialization?
• How do we gain buy-in from elected representatives, staff, community stakeholders?
• How do we implement our program cost-effectively?
• How do we achieve early success?

Join a select group of forward-thinking municipal leaders at the Municipal Forum on Sponsorship, October 17 at the Grand Hotel & Suites in Toronto where you will discover how to meet these challenges head-on by examining trends and best practices in municipal corporate revenue development from Canada, the United States and internationally.

What You Will Learn:

• Strategic Approaches to Implementing a Sustainable Municipal Corporate Revenue Program
• How to Identify and Package Sponsorship and Advertising Assets
• Techniques for Valuating Sponsorship and Naming Rights Assets
• Positioning, Branding and Marketing Your Municipal Corporate Revenue Program
• Infrastructure Considerations for Delivering and Managing the Program
• Key Elements of an Effective Sponsorship and Advertising Policy
• Strategies for Gaining Internal (and External) Buy-in

The workshop-style format will include a combination of presentations, case studies, break-out sessions and engaging discussion.

Who Should Attend?

This workshop and forum is ideal for middle to senior managers from municipalities and other public institutions who are currently involved in or considering Sponsorships, Naming Rights or Advertising as a source of revenue for their organization.

Investment

After July 17, 2011: $545 +hst ($495 + hst for TSR subscribers and CEPSM clients)