Webinar on Demand: Social Marketing & Behaviour Change for Associations

Social marketing combines the best elements of the traditional approaches to social change in an integrated planning and action framework, and utilizes advances in communication technology and marketing skills. It uses marketing techniques to generate discussion, promote information, and change attitudes and behaviours. Social marketing should have a long term outlook based on continuing programs rather than one-off initiatives. The planning process starts and finishes with research, and research is conducted throughout to inform the development of the strategy.

This webinar will take participants through the key concepts required to develop a structured social marketing plan for their association. By attending this webinar, you will save countless hours of planning time and learn proven techniques for launching a successful social marketing initiative. The webinar is also offered as a solution to those looking to acquire value-added skills to improve their expertise in strategic results-based marketing planning.

Presenter: Jim Mintz, CEPSM

Once you purchase this Webinar, a PDF of the PowerPoint presentation will be sent immediately.  After processing your invoice a link to the Live Webinar will be sent.